1940 Mercury 4-Door Convertible

A new body style for 1940, and offered that year only, was the convertible sedan, taking over after the last Ford and Lincoln Zephyr ragtop sedans were produced in 1939.  Listing for a mere $1,212, only 979 were made in the US.

New improvements were offered, such as the fingertip gearshift and sealed-beam headlights that were adopted industry wide.  Outside, trim changes were quite subtle, and included more and thinner upswept ribs in the grille and flush mounted rectangular taillights, plus subtle hood, headlight bezel, bumper and trim changes.

The instrument panel was heavily redesigned and canted upward for greater visibility and more glove box space.  The blue and silver toned dash now featured a straight line speedometer sweep.

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Las Vegas, Nevada

KRNV-DT
Reno, Nevada

KENV-DT
Elko, Nevada

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Pocatello, Idaho

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Twin Falls, Idaho

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Helena, Montana

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Casper, Wyoming

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Cheyenne, Wyoming

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Yuma, Arizona